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Posted by / 21-Dec-2017 14:43

She's a graduate of the Columbia University School of Journalism and has written for publications including The Wall Street Journal and The Straits Times Singapore.

E Trade then stuck with the creative idea for six years, varying the specific message but retaining the talking baby.“I had just come to New York, and this was my big chance–here’s the first big Super Bowl spot for my agency–and it was a talking baby, which had been done a million times,” he says.“It was scary.” But when the spot debuted during the Patriots-Giants championship, Myhren says it was “impossible not to know” that it was a big hit.The ads dramatized the frustrations of office life; the spots were attention getting, distinctive and memorable.In many respects, the chimps became a critical part of Career Builder’s brand.

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It also recently hired a new chief marketing officer, Liza Landsman, who, after the divorce from Grey New York, appointed Ogilvy New York as its agency of record.

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